Anvil River Jewelry Co.

Project Goal:

Rebrand Laura Barrett Jewelry Co. to Anvil River Jewelry Co. in a way that honors the brand's history, but allows it to adapt and grow.

Creative Approach:

The anvil in this rebrand is more than just a logo, its scuffs and marks are illustrated from the one she works on every day.

I loved being able to collaborate with a fellow artist as we explored how to best define Laura’s brand. The best part was she had a rich story that included her heritage, ties to the land and how she viewed and portrayed the meaning behind her pieces.

The result was a mix of illustration and customized type that had feel, texture and a sense of place.