Little Ski Hill

Project Goal:

A non-profit ski resort in McCall, Idaho needed to raise funds in order to stay operational after a dry winter. They created the El Niño Recovery Fund and needed to get the word out.

Creative Approach:

I chose a design that focused on what made this resort unique: the T-Bar ski lift, local resort and their after school ski program. I felt the text was the most important part of this poster, but I wanted people to spend a little extra time with the piece before moving on. To bring people in, I included people of all levels skiing in the background to help connect the viewer. In this design you'll find a skier who had just lost their skis while a friend patiently waits and another skiing with a dog.