Montgomery Cafe

Project Goal:

When a local cafe is ready to bring in the crowd outside of their city limits, it's time to add some personality into their branding. Looking to match the small town vibes with a tourist flair, this diner needed a brand that could not only make their storefront look good, but also give them some great merch options too.

Creative Approach:

This cafe had the right atmosphere, but unless you stepped inside no one knew it. The approach involved looking at imagery that would represent their local roots, infuse personality and include a little play.