Bloomin' Wildflowers

Project Goal:

Create an apparel collection of mountain bike gear that represents Texas.

Creative Approach:

I approached this project by looking at wildflowers native to Texas. With a rich color palette, I pulled together seven different species of flowers to from a pattern. For the men's style, I singled out the bluebonnet only and repeated it in a way that helped it become a texture rather than a single illustration.