Three Birds Merch

Collaboration Goal:

After working on a logo design for a good friend, he also needed a t-shirt concept for his new business. It needed to stay broad since his brand encompassed more than just one thing, and was built to grow and change.

Creative Approach:

This design features a main vertical back illustration and a small, one-color front pocket illustration. While the design features more colors than you'd normally use in a screen print, the illustration can easily be reduced to one to three colors without losing impact.