Val Verde Vineyards

Project Goal: 

Building out seasonal wine label designs that sum up the flavor profile of these uniquely Texas wines isn't easy, especially when there's 172 million acres of the Lone Star state to pull inspiration from.

Creative Approach: 

The process involved pulling in a combination of traditional, fine art printmaking techniques and blending them into the digital workflow. The use of cacti tastefully hint at the terrior of the sometimes harsh Texas environment that helped shape these wine profiles. While each label is familiar to the next, they are able to stand alone or as part of a set.